Saturday, November 7, 2009

What Your Beer Says About You...

An interesting study on TheAdvertisingAge provides a unique insight into the mind of a beer drinker based on which brand he or she prefers. The study tracked the mindset of Bud, Bud Light, Corona, Michelob Ultra, Heineken, and Blue Moon beer drinkers. The study states that Bud drinkers are;
"sensible, grounded and practical. They are the polar opposite of daydreamers and don't easily get carried away. These beer drinkers also don't like authority—can anyone say union?—and are emotionally steady people who live in the here and now. However, what may be a bit surprising is that people who prefer Bud can also be very spontaneous and tend not to do much advance planning."

Out of the selected beers, Blue Moon is my favorite, and this is what it says about me;
"The personality traits of people who prefer Blue Moon, a Belgian style wheat beer, tracked similarly to the same type of people who prefer craft beers—which means Blue Moon drinkers probably don't know it's a Molson Coors Brewing Co. family product made in Colorado.

Blue Moonies are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions. They can also be sarcastic and snide in order to get a point across.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters."

Overall, this is fairly accurate, although I don't drive a hybrid (they're too expensive), I love my sneakers and buy them as often as I can, am sarcastic to a fault, am currently typing this out on a MAC laptop, but I AM a registered voter.

Via Neatorama.

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